- Client: Yúki
- Hours: 144
- Online: Yuki's website
Yúki's brand wants to accelerate their customer's path and flip a 180° turn in the industry. The best way—a unique wordmark based on a snowboard positioned at a 35° angle.
The color palette needed to fully energize customers and this was best represented with a splash of teal, yellow & purple.
The primary target audience of Yúki are wild athletes between 16–35 years old, who are looking for adventure on the slopes and are looking for a new brand to represents their energetic rides and powerful spirits.