Branding + Web

Project Details

Yúki's brand wants to accelerate their customer's path and flip a 180° turn in the industry. The best way—a unique wordmark based on a snowboard positioned at a 35° angle.

The color palette needed to fully energize customers and this was best represented with a splash of teal, yellow & purple.

The primary target audience of Yúki are wild athletes between 16–35 years old, who are looking for adventure on the slopes and are looking for a new brand to represents their energetic rides and powerful spirits.

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