Burger Boi

Branding + Packaging + Web
  • BurgerBoi icon sketches
  • BurgerBoi web prototype
  • BurgerBoi box cut out
  • BurgerBoi custom packaging


A unique and fun brand was developed from its name and contrasted with a new palette for burger fans.


The burger packaging features the visual identity through the use of hand-drawn food items.


The BurgerBoi website needed to be fresh, easy to understand and display a strong online food menu.

Project Details

We are burgerism warriors. Devour lunch or dinner with us—you decide!

From the slogan to the color palette, this brand wanted to show its fun, chill and hip attitude to the locals who are tired of the M arch and BK frozen patties. Hand-drawn icons set a more loose and friendly brand that burger lovers would enjoy visiting.

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